Malcolm Gladwell reviews Free by Chris Anderson: newyorker.com
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I haven't had a chance to read Anderson's new book, so I will just pass along Gladwell's review with a general statement that Gladwell's points seem accurate. Free can be a good price if a business is making money elsewhere, but most of the time Free is an illusion, as in free open source software. It's free because the people who create it donae their time or work for organizations that pay them to donate their time. I would be curious how an ecologist would react to Anderson, since if anyone knows that there's no free lunch, it's the people who study biological systems.
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